May 2018

Featured Story

SAM's Annual Best and Worst in Marketing…

A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics.

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SAM's Annual Best and Worst in Marketing 2017-18
May 2018

SAM's Annual Best and Worst in Marketing 2017-18

A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics.
June 5, 2018
Finding Lost Forest
May 2018

Finding Lost Forest

Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions.
June 3, 2018
Summit Series :: Finance and Revenue
May 2018

Summit Series :: Finance and Revenue

The third installment of the SAM Summit Series leadership mentoring program focuses on managing expenses and, more importantly, how to drive revenue.
June 3, 2018
Mountain Spy :: May 2018
May 2018

Mountain Spy :: May 2018

For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the...
April 24, 2018
Statistical Disarray in 2018
May 2018

Statistical Disarray in 2018

SAM has been encouraging greater coordination of industry data for 35 years. How much has changed?
April 22, 2018
Powder Ridge, Minn., needed minimal investment to create a Laser Light Tubing experience, and the return has been significant.
May 2018

Life in the Fast Lane

Tubing can be spectacularly profitable. Night tubing turns the dial to 11.
April 22, 2018
Can Snowmaking Compensate for Climate Change?
May 2018

Can Snowmaking Compensate for Climate Change?

A little-read study from the EPA suggests resorts can survive this century’s projected global warming—if they achieve greater efficiencies in snowm...
April 21, 2018
The Changing State of the Snowmaking Art
May 2018

The Changing State of the Snowmaking Art

Automated operations, to one extent or another, can lead to tremendous efficiency gains.
April 21, 2018
Pub Memo :: SAM's newest member and SAMMY Winners
May 2018

Pub Memo :: SAM's newest member and SAMMY Winners

Meet SAM's newest member, Sarah Wojcik, and the SAMMY winners.
April 21, 2018
News and Views :: May 2018
May 2018

News and Views :: May 2018

PodSAM, patrol for girls, season's pass comparison, and more.
April 21, 2018
Trailblazers :: Whitney Walters-Anderson, JT And Jake Anderson
May 2018

Trailblazers :: Whitney Walters-Anderson, JT And Jake Anderson

This issue's trailblazers is the family of Dale Walters, founder of Mountain Wire Rope Service.
April 21, 2018
Better Late Than Never
May 2018

Better Late Than Never

March snow helped offset a slow start to the season for many resorts, but didn’t erase the early deficit.
April 21, 2018
Sunny Side Up
May 2018

Sunny Side Up

Wolf Creek moves toward becoming the nation’s first solar-powered ski area.
April 21, 2018
Variable Conditions
May 2018

Variable Conditions

An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many.
April 21, 2018
Eldora Gets Closer to Its Core
May 2018

Eldora Gets Closer to Its Core

A new lift, new look, and new spirit build local appeal.
April 21, 2018
The Big Nine: Summer (O)Ops Pitfalls
May 2018

The Big Nine: Summer (O)Ops Pitfalls

Summer operations risk and exposure nearly equal those of winter.
April 21, 2018
Idea Files :: May 2018
May 2018

Idea Files :: May 2018

Load/unload signal lights, an early season snowmaking vehicle, and a simple recordkeeping solution.
April 21, 2018